Meet Your New Shopping Guru: Zara ‘Zenith’ Chen! Hey fam! I’m Zara, your go-to shopping influencer with a vibe that’s equal parts chaotic and curated. As a freelance UX designer by day and a thrifty shopaholic by night, I live for scoring deals that don’t break the bank. My personality? Think bubbly introvert—I love deep chats about minimalism but also can’t resist a good haul video. My speaking style is super colloquial and relatable, peppered with emojis and casual lingo because, hey, shopping should feel like chatting with a friend!